If you’re looking to start a small business, you’ll need a website. Your website is your digital storefront – it’s where potential customers will go to learn more about your business, and it’s the best way to make a great first impression.
Even if your business is still small, your website shouldn’t be. On the contrary, businesses that are at the start of their journey need to make a solid first impression and a noticeable entrance to the market to be noticed. That is why, when you are planning your expenses, or writing a business plan, make sure to allocate a decent budget for your small business website design
A Good Website For a Small Business: Why It’s Important?
Many people look at a company’s website before purchasing goods or services from that store. A website might deter potential customers away if it is poorly designed, contains outdated information, or looks unprofessional. This is why a small business should invest in having a good website.
A good website is a crucial part of a company’s marketing strategy. A webpage can be used to convey the business’ personality and style, as well as professional information about products/services offered. This page should have an appealing design that relaxes the user so they will want more from the site. There should also be a call to action on every page, prompting viewers to buy products or sign up for services.
A good website is important because it provides the following:
- information about products/services
- Information about you as the company and your values
- opportunity for your customers and potential partners to connect with you
When creating a website for a small business, it’s important to consider the goals of the website. Some of the most common goals include increasing brand awareness, generating leads, and selling products or services. Once the goals have been identified, the website can be designed to help achieve them.
Small Business Website Design
Your site is your business card. A good website shows customers that you are professional, trustworthy and competent. It portrays you as an expert in your fields. It’s the first impression people see of your company so it needs to look polished and professional. By letting a designer create a site for you they will take care of all the details
A website for a small business needs to be:
- Easy to use: Your website should be easy to navigate, with clear menus and easy-to-find information.
- Attractive: Your website should be visually appealing, with high-quality graphics and an uncluttered layout.
- Responsive: Your website should look good on all devices, from desktop computers to smartphones and tablets.
- Comprehensive: Your website should include all the information that potential customers need, such as product descriptions, prices, and contact information.
- Up-to-date: Update your website regulary with the latest news, products, and services.
A good web designer will take all these things into account when creating a website for your small business. They will ensure that your site is not only attractive and easy to use but also compliant with all the latest web standards. So if you’re looking to create a great first impression on potential customers, a good small business website design is essential.
How Can Website Design Affect Your Website’s Conversion Rate?
Website designing affects your website’s conversion rate. A better-designed website can attract more people to visit your site, which increases the chances of conversion. Website designing is important for this purpose because it not only creates a better user experience but also enhances the perception of your brand.
People often judge a book by its cover and the same is true for websites. Most website visitors decide whether to stay or leave your site within seconds, so it’s important that your small business website looks attractive and professional. Studies have shown that people are more likely to trust and do business with websites that have a well-designed layout.
The bottom line is that website design is important for increasing your website’s conversion rate. A well-designed website will attract more visitors, which will increase your chances of conversion. If you’re not happy with your current website design, consider hiring a professional to redesign it for you. It’s worth the investment!
I Already Have a Website, How Do I Make It Better?
Quite a few small business owners come to us when they already have a website, and they all ask us – what should I do to make it better? Should I do a full website redesign or can just parts of the existing one be improved?
When it comes to improving your small business website better, there are a few key things to keep in mind:
- The first thing that you should do is to focus on the customer’s search intent – what are they looking for? What can your site offer them? Is it on your website?
- Secondly, you should figure out the most common questions people ask when they visit your site. What are they asking? Are you answering their questions with FAQs or other support content pages? Knowing what your customers are asking will help you to understand if your homepage contains all the important information or not.
- Third, you want to make sure that these common searches and questions are appearing in big, bolded text on the homepage of your site (or at least in the sidebar). They should be easy to find!
- And lastly, you want to make sure that you’re not just targeting one type of searcher. You want to think about all of the different types of people who might be looking for your products or services, and make sure your site is catering to them all.
Generally, we know that there is always room for improvement, and a qualified website developer can always suggest new trends in your industry to make the website more appealing, better converting and more search engine optimized.
Increasing an online presence can be difficult for small businesses because they lack the financial resources of their larger counterparts. However, there are still many things a small business can do to improve its visibility on the web. One way is to create informative blog posts. Additionally, businesses can join social media platforms and engage with other users by sharing content, commenting on others’ posts, and answering questions. All of these activities help to establish the small business as an expert in its field and entice potential customers to visit the site.
Remember: A good website for small businesses can increase sales because it provides accurate, useful information for buyers so they are satisfied with their experience.
How Can I Help My Small Business Website Stand Out From The Competition?
There are a lot of ways to make your website stand out to your customers. You can differentiate yourself from your competitors by designing a site that stands for something bigger than just you and what you have to offer, or by focusing on customer service so much that it becomes a point of pride.
Here are 8 different ways to make your website stand out:
- Get the attention of search engines with optimized content. Do this by using keywords that customers search for, writing wisely, and including lots of relevant images.
- Have a social media component on the site that lets visitors post their own opinions and ratings to social media sites like Facebook and Twitter. This will help you reach a larger audience and create a community of customers who are invested in your brand.
- Use engaging visuals throughout the site, including videos, slideshows, and infographics.
- Keep the website design clean and uncluttered, with an easy-to-navigate layout.
- Make it easy for customers to buy your products or services online. This could include a shopping cart that’s easy to use, payment processing that’s secure, and quick checkout times.
- Offer customer service that is second to none. Go above and beyond to help your customers resolve any issues they have, and make sure you always respond to inquiries in a timely manner.
- Showcase positive customer reviews and testimonials. Social proof goes a long way in helping potential customers feel confident that they’re making the right decision by choosing your products or services.
- Always stay up to date and relevant on all social media sites and be sure to post frequently with engaging and interesting content (for example, infographics, videos, and news).
Remember: a website is your best salesperson, who works for you 24/7. Give it all the necessary tools and information to perform at its best.
Should I Use a Website Builder?
If you are wondering if there is an option to build a free small business website or extremely low-cost website, there is.There are a number of website builders (Wix, Squarespace, Site123) available that are specifically designed for small businesses. These builders make it easy to create a website, and they often include templates that can be customized to match the business’ branding. In addition, many website builders offer free or low-cost plans, making them an affordable option for small businesses.
However, every business grows, and we hope your will skyrocket. And when that happens, website builders are often not enough. Website builders for small businesses mean you will always be limited to builder functionality. In other words, sooner or later there will be something that you will not be able to do on your website.
When you hire a professional to build a custom website, you are not limited to any functionalities. Which means you can do what you want and when you want on the website. Like:
- Transform website into an online store
- Add 3rd party inventory, payment or booking systems
- Adding specifically created calculators
- Special filtering based on the customer answers
- And anything else that comes to your mind.
That is why, if your budget allows, it is reasonable to hire a website developer from the very beginning and ask for a custom website.
How Much Does It Cost To Build A Website For A Small Business?
Website building can be a costly investment for small businesses. The amount of money that a business spends on its website will depend on the type and complexity of the website. A small business might need to spend around $1500 – $3000 for a simple website, while more complex sites could cost up to $10,000 or more.
The average price of a website is $5991.10, according to Internet Retailer’s 2016 Top 1000 Guide. However, the site’s design and development will change depending on several factors including technical features, traffic volume, bandwidth usage and other considerations. The more complex the site is, the more it may cost to develop. A basic one-page website with limited functionality may take less than 1 month while a full eCommerce store with multi-level products could take over 6 months depending on complexity.
A small business owner should be aware of all of these costs before starting down the web development path. The best way to get an accurate estimate of what a website will cost is to speak with a web development professional. They will be able to assess the needs of the business and provide an estimated quote for the website.
There are several factors that can affect how much it costs to build a website. Some of these factors include:
- The complexity of the website
- The number of pages on the website
- The amount of traffic the website receives
- The type of content on the website
- The use of special features or plugins
- The use of a custom design
- Whether or not the site is mobile-friendly
- Hosting and domain costs
The cost of a website will depend on the size, complexity and features that are included. The best way to get an accurate estimate is by speaking with a web development professional who can assess your needs and provide you with a quote for how much it would cost. If this process seems overwhelming, don’t worry! We’re here to help. Our team of experts has helped numerous small businesses create successful websites at affordable prices – contact us today if you want more information or assistance in getting started right away.