Almost every business owner I work with knows they should be publishing content. Almost none of them are.
The reason is never disagreement about whether it works. It is that writing a good article takes several hours, those hours compete against actual client work, and the results take months to appear. So it gets postponed indefinitely, which is entirely rational for one article and quietly expensive over two years.
So I run it as a service. Four posts a month, researched, written, optimised, published and internally linked, starting at $600 per month.
Why I know this works
Because I published my own unflattering data about it. In my Search Console analysis I showed that my case study pages average positions between 6 and 12, while my keyword-optimised service pages sit between 35 and 55.
The same pattern shows up on nearly every client site I have access to. Content that contains specific, first-hand information outranks content that describes a service, often by thirty positions. That is not an opinion about content marketing. It is the measurable behaviour of my own domain.
Publishing consistently does three things that nothing else does as cheaply:
- It creates pages that can rank for questions, which is most of how people search, and nearly all of how they prompt an AI assistant.
- It builds the proof layer. Every project written up is an asset that ranks, converts and can be sent to a prospect mid-conversation.
- It gives AI engines something to cite. Generative engines quote specific, first-hand material. A site with no substantive content has nothing for them to work with, so competitors get named instead.
What you get each month
| Included | Detail |
|---|---|
| 4 posts per month | Roughly 1,000 to 1,500 words each, researched and written to a plan, not filler |
| Keyword and question research | Targets chosen from real search demand in your category and city, not guesswork |
| On-page SEO | Title tags, meta descriptions, heading structure, image alt text |
| GEO structuring | FAQ schema and direct-answer formatting so AI engines can quote you |
| Internal linking | Every post linked to your service and location pages, so traffic reaches pages that convert |
| Publishing | Posted, formatted and live on your site. Nothing lands in your inbox as a task |
| Quarterly reporting | Positions and clicks for the queries that matter, in plain language |
The internal linking line is the one that gets undervalued. A blog post that ranks and links nowhere generates a visitor who reads and leaves. A post that ranks and links deliberately into the right service page generates an enquiry. The traffic is the same; the outcome is not.
Why a developer writing your content is different
Most content services are staffed by writers. That is fine for the words and a real limitation for everything else, because a large part of whether a post ranks is decided by things a writer does not control: schema markup, heading semantics, internal link architecture, page speed, and how the content is structured for extraction by AI engines.
When the same person writes the content and understands the site it goes on, the post ships with the markup already correct, linked into the site structure properly, and formatted so generative engines can quote it. There is no handoff where half the value evaporates.
There is also a subject-matter advantage. I have twenty years of web development behind the writing, so posts about your industry get researched properly rather than paraphrased from the first page of Google. The approach is set out in how I use AI alongside two decades of experience, and yes, AI is part of the drafting process. Editing, structuring, fact-checking and the strategy behind what gets written are not.
Honest expectations
I would rather set these correctly than oversell:
- Nothing much happens for three months. New content takes time to be indexed, evaluated and ranked. Posts published in month one typically start moving in month four. If that timeline does not work for your business, spend the budget on ads instead, and I will tell you so.
- It compounds rather than spikes. Twelve posts is a small library. Forty-eight is an asset. The businesses that win with content are the ones that were boring about it for two years.
- Four posts a month will not outrank a national publisher. It will comfortably outrank the local competitors who publish nothing, which is almost all of them.
- Results depend on the site underneath. If the site is slow, badly structured or technically broken, content will underperform. I will say so before taking the work, and fixing it may be the better first spend.
Pricing
| Plan | Price | Best for |
|---|---|---|
| 4 posts per month | From $600 / month | Most local service businesses building steady visibility |
| 8 posts per month | Quoted on scope | Competitive categories, or catching up after years of silence |
| Case study writing | Quoted per project | Turning completed work into the proof content that ranks best |
Pricing moves with research depth and technical complexity. A post about residential plumbing and a post about mortgage underwriting are not the same job. You get a fixed monthly figure before anything starts, and it is month to month, because content that is not working should not be locked into a twelve-month agreement.
How it runs
- A short strategy call. What you sell, who buys it, what they ask before buying, which services are most profitable.
- A content plan. Three months of topics mapped to real search demand and to the service pages each post should feed. You approve it.
- Monthly delivery. Four posts written, optimised, linked and published. You review before publication if you want to; many clients stop after the first month.
- Quarterly review. What ranked, what did not, what to write next.
The time cost to you is roughly one hour a month, most of it in the first month. That is deliberate, because any service demanding more of your attention than that is one you will abandon by week nine.
Want to see the content plan before committing to anything? I will put together three months of topic ideas for your business, based on real search data, at no charge. Ask for a content plan or start with the questionnaire.
Frequently Asked Questions
My plans start at $600 per month for four researched, optimised and published posts. Pricing varies with research depth and technical complexity, since a specialist financial or legal topic takes considerably more work than a general service post. You get a fixed monthly figure before any work starts.
Expect roughly three to six months before meaningful ranking movement, and longer in competitive categories. New content has to be indexed, evaluated and then earn position. Content marketing compounds rather than spikes, so the businesses that benefit are the ones that keep publishing consistently.
AI is part of the drafting process, and I am upfront about that. It is not the whole process. Topic strategy, research, editing, fact-checking, structuring for search and AI engines, and internal linking are all done by me. Unedited AI content is generic by nature and generic content does not rank.
Yes. Posts are written, formatted, optimised, internally linked and published live on your site. Nothing arrives as a document for you to deal with. You can review before publication if you prefer, and most clients stop wanting to after the first month.
That is the normal starting point and it is my job, not yours. The content plan comes from real search demand in your category, the questions your customers actually ask, and which of your services are most profitable. You approve the plan; you do not have to produce it.
Yes, and those are often the best fit, because competitors in technical fields usually publish nothing. It requires more research per post, which is reflected in the quote. For regulated industries such as finance, law or health, you review claims before publication so everything stays compliant.
Related reading: The Search Console data behind this offer · AI-driven WordPress websites · GEO optimization services